Product shots done well

June 24, 2007 | Leave a Comment

golf.jpg

This is a really nice slick campaign website for Volkswagen. The concept is very simple, a dedicated site for the user to experience the wonders of night time driving with detailed explanations into the philosophy behind the campaign message and channels to display the supporting ATL messages. No doubt high production values were allocated to this site which provide a highly polished finish.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Marketing 

Death of the advertiser?

June 24, 2007 | Leave a Comment

adblock.jpg

Artists Steve Lambert and Evan Harper are working on modifying the current Adblock Plus tool to replace all advertising on web browsers with original pieces of art. Addart will display pieces chosen by curators, and Lambert and Harper will be providing the software under open licences to enable other people to create their own versions. The original developer of Adblock Plus, Wladimir Palant from Norway stated “Replacing annoying and obtrusive ads with some eye candy, turning them into their exact opposite, is a consequent continuation of what Adblock started — making the Web endurable and
enjoyable.” Personally I like the technology behind it, but I don’t think this technology alone will stop advertising through the web and actually think that it is a nice opportunity for advertisers to start offering branded versions should users wish to participate.

Posted by Jamie Coomber | Filed Under Advertising, Art, Blog, Experiential, Technology 

Stop calling them consumers!

June 6, 2007 | Leave a Comment

404.jpg

This is a rather nice little gimmick from Atlanta-based marketing agency WestWayne. They have modified their website to resemble a 404 error page telling visitors “The consumer you are trying to sell products or services to has been disconnected from your brand”.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Design, Marketing 

« Previous Page