Where’s Sindy?
June 24, 2007 | Leave a Comment
Altoids have launched a new game called “Where’s Sindy“. The user has to follow clues around Google Earth to locate, (as it says on the tin) Sindy. The concept behind why one would actually care where Sindy is (apart from some of the male species in the office who are easily led) is beyond me however, this is still a good example of using interactive applications within campaigns. In order to play the game the user is required to do a lot of
switching between the program and their browser, however, this is still a nice idea if Altoids can keep the user interested.
Digital takes over press good and proper?
June 24, 2007 | Leave a Comment
Researchers from Mid Sweden University have designed interactive paper enabled to play a recorded sound in response to a user’s touch. The paper is part of a project running at the University. Their intention is that the technology will be apealing to magazines and newspapers. They also however, will study the feasibility of rolling this out to billboards and POS. I predict this is going to be huge as soon as it is rolled out onto the open market so I wouldn’t be surprised at all if in 10 years the majority of publications adopt this technology as the norm. Source: BBC
Coffee tables Surface style
June 24, 2007 | Leave a Comment
Pursuing their struggle for world domination, Microsoft have launched Surface, which the tech giant claims to be the world’s first table-top computer. Six years in the making, Surface was initially conceived as an interactive gaming table eventually evolving from approximately 85 prototypes into the final product: a 30-inch horizontal display table with a translucent surface that can be manipulated via hand motions, gestures and the touch of objects. Personally I like the concept and will be watching out for further
information however, the couple they have chosen to use within the horrendous marketing videos on the site quite frankly make me want to weep. Usually we are faced with the conundrum of “you can’t polish a turd” so when a company actually has a highly promising product to launch, make sure the advertising reflects the quality of the product.
Elave know how to make a campaign go viral
June 24, 2007 | Leave a Comment
This is one of the best examples of viral marketing that I have seen this year. Cosmetics company Elave commissioned this risqué eye-catching site to communicate with consumers that they in fact literally have “nothing to hide”. The site features product information from within the labs at Elave, in the form of a video, however the big difference being that all actors featured within the site are in fact naked with “nothing to hide”. I salute both the client and the team who got this signed off.
Spot the Bull
June 24, 2007 | Leave a Comment
New Orange campaign, Spot the Bull, invites players to guess where Derek (the bull) will find himself at a given time using GPS tracking. There isn’t only a Tom Tom “installed” on the bull, but also every 30 seconds a photo of Derek in the field is taken, while a time stamp gets encoded in the image. The contest is part of Orange’s integrated marketing effort at the Glastonbury Festival: those who spot the bull win tickets for the event. Personally, I’m quite glad that I opted for the old fashioned route of paying for them as I
have better things to do than hunt for a bull, but those who do have some time on their hands I am sure will find this quite amusing.
Product shots done well
June 24, 2007 | Leave a Comment
This is a really nice slick campaign website for Volkswagen. The concept is very simple, a dedicated site for the user to experience the wonders of night time driving with detailed explanations into the philosophy behind the campaign message and channels to display the supporting ATL messages. No doubt high production values were allocated to this site which provide a highly polished finish.
Death of the advertiser?
June 24, 2007 | Leave a Comment
Artists Steve Lambert and Evan Harper are working on modifying the current Adblock Plus tool to replace all advertising on web browsers with original pieces of art. Addart will display pieces chosen by curators, and Lambert and Harper will be providing the software under open licences to enable other people to create their own versions. The original developer of Adblock Plus, Wladimir Palant from Norway stated “Replacing annoying and obtrusive ads with some eye candy, turning them into their exact opposite, is a consequent continuation of what Adblock started — making the Web endurable and
enjoyable.” Personally I like the technology behind it, but I don’t think this technology alone will stop advertising through the web and actually think that it is a nice opportunity for advertisers to start offering branded versions should users wish to participate.
Stop calling them consumers!
June 6, 2007 | Leave a Comment
This is a rather nice little gimmick from Atlanta-based marketing agency WestWayne. They have modified their website to resemble a 404 error page telling visitors “The consumer you are trying to sell products or services to has been disconnected from your brand”.
