Where’s Sindy?

June 24, 2007 | Leave a Comment

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Altoids have launched a new game called “Where’s Sindy“. The user has to follow clues around Google Earth to locate, (as it says on the tin) Sindy. The concept behind why one would actually care where Sindy is (apart from some of the male species in the office who are easily led) is beyond me however, this is still a good example of using interactive applications within campaigns. In order to play the game the user is required to do a lot of
switching between the program and their browser, however, this is still a nice idea if Altoids can keep the user interested.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Games, Marketing 

Digital takes over press good and proper?

June 24, 2007 | Leave a Comment

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Researchers from Mid Sweden University have designed interactive paper enabled to play a recorded sound in response to a user’s touch. The paper is part of a project running at the University. Their intention is that the technology will be apealing to magazines and newspapers. They also however, will study the feasibility of rolling this out to billboards and POS. I predict this is going to be huge as soon as it is rolled out onto the open market so I wouldn’t be surprised at all if in 10 years the majority of publications adopt this technology as the norm. Source: BBC

Posted by Jamie Coomber | Filed Under Blog, Business, Technology 

Coffee tables Surface style

June 24, 2007 | Leave a Comment

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Pursuing their struggle for world domination, Microsoft have launched Surface, which the tech giant claims to be the world’s first table-top computer. Six years in the making, Surface was initially conceived as an interactive gaming table eventually evolving from approximately 85 prototypes into the final product: a 30-inch horizontal display table with a translucent surface that can be manipulated via hand motions, gestures and the touch of objects. Personally I like the concept and will be watching out for further
information however, the couple they have chosen to use within the horrendous marketing videos on the site quite frankly make me want to weep. Usually we are faced with the conundrum of “you can’t polish a turd” so when a company actually has a highly promising product to launch, make sure the advertising reflects the quality of the product.

Posted by Jamie Coomber | Filed Under Blog, Design, Technology 

Elave know how to make a campaign go viral

June 24, 2007 | Leave a Comment

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This is one of the best examples of viral marketing that I have seen this year. Cosmetics company Elave commissioned this risqué eye-catching site to communicate with consumers that they in fact literally have “nothing to hide”. The site features product information from within the labs at Elave, in the form of a video, however the big difference being that all actors featured within the site are in fact naked with “nothing to hide”. I salute both the client and the team who got this signed off.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Experiential, Marketing, Technology 

Spot the Bull

June 24, 2007 | Leave a Comment

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New Orange campaign, Spot the Bull, invites players to guess where Derek (the bull) will find himself at a given time using GPS tracking. There isn’t only a Tom Tom “installed” on the bull, but also every 30 seconds a photo of Derek in the field is taken, while a time stamp gets encoded in the image. The contest is part of Orange’s integrated marketing effort at the Glastonbury Festival: those who spot the bull win tickets for the event. Personally, I’m quite glad that I opted for the old fashioned route of paying for them as I
have better things to do than hunt for a bull, but those who do have some time on their hands I am sure will find this quite amusing.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Games, Marketing, Mobile, Promotion 

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