Tate tracks

May 31, 2007 | Leave a Comment

The Tate Modern recently invited musicians to walk around the Tate Modern and find a piece of art that inspired them. They were then asked to write a piece of music to accompany that track with the intention of allowing users to listen to the piece through headphones displayed next to the work of art that inspired it or in some cases online. A fantastic idea that demonstrates the growth of digital.

Posted by Jamie Coomber | Filed Under Art, Blog, Design, Experiential, Music, Promotion

Solo communicate through bus shelters

May 24, 2007 | Leave a Comment

This outdoor advertisement campaign is created by Vancouver based agency Rethink for Solo Mobile to promote their new walkie talkie. The campaign is aimed at providing their potential consumers a live demonstration in the form of a giant sized walkie talkie with built in two-way radios placed within bus shelters of selected cities. When people push the button they get connected live with another bus shelter located in another city. A really
good example of outdoor marketing finally waking up to the digital age.

Posted by Jamie Coomber | Filed Under Advertising, Blog, Experiential, Mobile, Technology

Text your friend a drink

May 24, 2007 | Leave a Comment

This new site allows you to send a drinks voucher to your friend’s mobile phone that they can then exchange over the bar. Currently this latest craze is only available in New York but will be unfolding here in the latter half of this year, and if some of you want to try it a V&T would be just lovely thank you.

Posted by Jamie Coomber | Filed Under Blog, Mobile, Promotion, Technology

Penguin revival

May 24, 2007 | Leave a Comment

Penguin Books have brought in artists such as Daniel Clowes, Chris Ware, Art Spiegelman and Frank Miller to produce some new book sleeves for some of their classic titles soon for release.

Posted by Jamie Coomber | Filed Under Art, Blog, Books, Design